Vicky Nanjappa

Journalism for Vertebrates®

Brand Bharat: Not a land of snake charmers, but a powerhouse of production

In this context, let us revisit the Angus Maddison report of OECD which speaks about India contributing one-third to the world GDP from the year 1CE to 1750CE

New Delhi, Sep 05: What is the first thing that comes to your mind when you think of India?
When we speak about a nation, certain images come to our mind immediately. We connect each country with something in particular and the nation itself becomes a brand for the same.

When you say India, one can connect it with many things. A land of snake charmers, magicians, rope climbers, slums and poverty is not what anyone should be associating India with, as had unfortunately been the imagery created for India a few decades ago. Thankfully, this has come to pass.

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