Vicky Nanjappa

Journalism for Vertebrates®

Dont’ view Mann ki Baat under narrow prism: Prasar Bharti CEO tells BBC

New Delhi, July 24: The objective of Prime Ministers Mann ki Baat should not be viewed under the narrow prism of revenue generation when the objective of the programme is not commercial revenues but citizen engagement, Chief Executive Officer, Shashi Shekhar Vempati has told the BBC.

The Mann ki Baat is a monthly radio programme by the Prime Minister which focuses on issues of Public and National interest. Through this programme, the PM has over the past few years raised both national and global awareness on issues of social importance such as empowerment of the girl child, water conversation, climate change, etc, Vempati said.

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